Fixtures
When you are searching for store fixtures, there is typically two concerns…price and quality. When it comes to jewelry store fixtures, presentation of jewelry is of most importance, so quality would probably top the list.
Quality is not only in presentation, or looks, it is in durability. For the display cases that need to be opened and shut several times during any one day, it is important that the quality and condition of the fixtures are solid. You must also balance quality and price with capacity.
This tends to be a stumping block for many stores, as it should. Planning the layout of a store is important, so the number of fixtures and their capacities will be based on positioning and overall planning. Pricing dictates that the higher the quality and capacity, the higher priced they will be, so plan well.
The balance of these three key factors will determine the budget needed. Remember, it is not important that you select all the same types. If you plan your store properly, positioning will determine types and quality. Selecting fixtures in an efficient manner will help also in determining how many high quality fixtures you can purchase.
As you are planning your store, take into consideration how many large showcases you need and smaller, not-as-quality displays required. Fixtures will also include jewelry racks, wall-mounted and other, and accessories. Prices will vary, pending on size, brands, and models.
When we speak of quality, durability, it is a direct reflection of the materials used in manufacturing the fixtures. They can be made of wood, metal, plastic, or some form of corrugated materials. Each has its unique features, disadvantages; though they are different in weight, that may be a factor in how you layout your store.
